Fast changing consumer behaviour requires a new way of looking at your store! What does someone experience when entering or just passing your store?:

Nice furniture? A beautiful designer chandelier?
Very creative window dressing? Large assortment?

And how about:
- Clearly divided collections?
- High- lights that show specific products that YOU want to introduce your customer with?
- Impressive branding, that corresponds with current images that your customers encounter the media?
- Themes: (like: new frames releases, attention for specific new lens type)?

Does your store invite? Inspire? Seduce?
Does your store leave an imprint?